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So as well as running the Niche Laboratory (which has just had a major rebuild!) I like experimenting with niche sites.
I am slowly building a test e-commerce store. Actually at the moment it is just an affiliate store. I don't sell my own products. That might change.
My site is starting to get traffic. It's 6 months old now. Yesterday it had 10 visitor sessions - a new daily record!
I think my niche (clothing) is a good one. My sub-niche (secret!) is quite broad. It's fairly competitive but the competing sites are generally quite poor quality.
What is a broad niche? I'm kind of selling clothes in many niches, but the clothes have a specific thing in common (e.g. they're all red, or all for tall people).
There are literally millions of clothing sub-niches like this, so get creative and come up with your own ideas.
So how am I doing keyword research?
I started by adding 10 products to the store. Just random products I thought people would like.
Once the site started getting organic search traffic, I checked Google Search Console to see what products I was ranking for. Then I simply added more of these. The good thing about this is that you get users to drive your site's content and direction. The downside is that you might end up in a different niche to what you started in! I did this in a dating niche before. It was a fun journey, but I got a bit of hassle from people thinking I was personally interested in the niche!!!
I've also been using Niche Laboratory of course. I like the Words report and regularly scan this for anything I should add to my site.
I also added a search facility to the site. This is a goldmine of information because I log the queries and it's super good at capturing the categories of products I haven't added. If people don't see stuff on your site, then they're quite likely to search for it. For example, I realise I haven't added a section for t-shirts.
More threads for you to read and post comments on.
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Been around since 2009 means you've had so much experience in this space. I'm really considering expanding into promoting products in other niches using paid ads but my limitation is that I don't know how to speak a second language.
I agree with you that low gravity shouldn't be a criterion for selecting products to promote as there are some uncompetitive products with very low gravity. I'll like to add some characteristics of products you shouldn't promote:
1. Clickbank products that have (external) ads on their sales page
2. Products with buy buttons that do not go to the Clickbank order page
3. Products that exaggerate their promises, especially financial promises. Promises like these will lead to high refund rates (most MMO products have refund rates over 20% in fact).
4. Unresponsive vendors. Before starting to promote a product, ALWAYS contact the vendor (ask for a review copy, or ask a question about the product, or just introduce yourself). If you get no reply within 48hours do NOT promote the product.
Recently, I came across a course created by Clickbank's current #1 affiliate that claims to teach people how to drive traffic to Clickbank offers using Facebook Ads. I've seen some good reviews and positive testimonies online about the course. Here's one https://abayomioloyede.com/commission-hero-review/
What do you think about the course?