Check out the Niche Laboratory blog for details of my first e-commerce store experiment.
OK so my e-commerce experiment #1 continues to grow. My site has now hit a nice landmark - it's getting traffic every single day!
This is a nice achievement, so long may it continue.
I still haven't made any money though - ouch! I think the problem is that I'm showcasing AliExpress products. And people just don't want to buy from that site.
So I've done a bit of maintenence on my site and it can now import products from Amazon. Let's see how that changes things because people just love Amazon. I suppose I should add products from many sources and turn it into a sort of comparison site.
Where I think my store #1 will go is in becoming a vast scraper type site like manythings.online or to some extent my previous "scraper site" FindAForum.net. You can do pretty well with these sites because when you combine content from multiple sources you end up with all kinds of ultra long tail keywords. And you can rank VERY well for them! FindAForum ranks for some wonderful keywords, but it's a shame I haven't really been able to successfully monetise that site.
What else have I learnt from this experiment?
My store's bounce rate is pretty low, so people obviously like the store.
E-commerce stores LIVE OR DIE by the products. If people don't see products they want to buy, they will leave!
As I've added more products, bounce rate has generally decreased.
There are just so many niches out there, I definitely think there is scope for more micro niche sites in the shopping niche. If you can add value to the niche, then so much the better.
I am in the clothing niche and there are just zillions of micro-niches! So the number of long tail keywords is simply staggering.
One other thing I am doing is trying to move up the value chain. I am trying to feature more products in the $60 - $100 price bracket. It's hard to get excited about the Amazon commission on a $3 pair of socks. But commission on a $100 dress + all the accessories is something to get more excited about.
Finally, if I was more outgoing then I would enlist the help of a vlogger to front my store. I would code, they would market the stuff. I suggest you do the same!
Good luck, and if you have any questions about making online stores, then post a comment in this thread.
More threads for you to read and post comments on.
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