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Posted by BrettB
Registered User
24 Jul 2017 11:04

Hi guys,

Just a reminder that if you're thinking of starting a blog...

STOP!

Ask yourself this question...

Should I build a blog? Or should I build another type of site?

Blogs are easy to set up and run, but it's been my experience that they're not as lucrative as other types of site.

The biggest problem with a blog is that it is at the end of the day just a load of words. And the web is not short of content - why should yours get a tonne of traffic (or any traffic at all, for that matter).

So instead of starting a blog, why not try a forum, a membership site, a store, or a service?

I've been experimenting for a while and I can tell you that stores rank pretty well in Google. I started an e-commerce experiment earlier this year, and the store is getting much more traffic that the site's blog is. This is despite the blog having a lot more words on it.

Forums can do pretty well - IF - you can get members to sign up and post content. My friend started one in 2005 and it's still going strong. His forum is so good it actually changed my life. I have also met forum members irl - how cool is that?

Aside from forums, membership sites can be pretty good. I built a dating site a few years back and it's done reasonably well. Unfortunately dating is a pretty tough niche these days but there are plenty of opportunities in other niches.

Finally tools and services can be good because people are far more likely to link to them. In fact I'm trying to grow out NicheLaboratory now that it's aged and got backlinks from all over the place (thanks guys!)

I forgot niche directories. There are still opportunities for these. Back in 2013 I started FindAForum.net as a directory of forums and it's got quite popular even though I've hardly marketed it at all.

So what type of site are YOU going to start?

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