Stuck for ideas? This type of website is really popular right now, and you should give some serious thought to building one.
What is it?
It's the comparison site.
These have been around for a long time. However, the big boys have really only tapped into the biggest paying niches. Say credit cards, insurance, broadband, that kind of thing.
However, these sites can also work in other niches. In fact they can work in any niche where there's more than one thing to buy!!!
If you want to have a go at building one of these sites, they're not too difficult. I once had a job interview at one of the household name sites in the UK. Do they have clever computer code to do all the comparisons? Not really - they have a few researchers who just trawl the web looking for the details of the things to compare (cost, benefits, etc.) So you can easily do the same! If your site grows then just outsource the research.
If you want to see what the big boys are doing, then check out Compare The Market or Money Supermarket.
Don't be intimidated though as we can do our own thing in smaller niches.
You can get price comparison themes for WordPress - here's a nice one.
All you have to do is to choose your niche. The Niche Laboratory can help you research a niche if you have a vague idea of what you want to sell online. If you're all out of ideas, then get over to [url=http://www.nichelaboratory.com/Home/ProductLaboratory]our product laboratory[/ur] and hit the I'm Feeling Lucky button to get a random product related niche!
Once you've found your niche, trawl the web for products to compare. Remember what people want. If they want to buy a specific product (an iPhone 8S), then they'll want to compare prices and maybe delivery options. If the product has lots of alternatives (toasters, catsuits, office chairs) then they will want to compare features. For toasters you'd definitely want to compare the number of pieces of toast each product can toast at once. Plus you'd want to include whether the product can toast muffins or croissants and that kind of thing.
If you have any more questions about comparison sites, then leave a comment in this thread. Remember if you register for the forum here, you also get MORE keywords and other information when you run Niche Laboratory jobs! Plus you can also save your jobs for later.
More threads for you to read and post comments on.
Building a product-based website? The Product Laboratory will help find you brainstorm product ideas.