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How much content do you need on an e-commerce product page? Register Here

Posted by Anon
Forum Visitor
01 Aug 2017 16:44

As the title says, how much content do you need on e-commerce site pages?

Posted by BrettB
Registered User
01 Aug 2017 19:02

Hi anon,

I've started experimenting with e-commerce stores this year.

In general I've found that in shopping niches you DON'T actually need that much content on your pages in order to rank well.

Google is pretty smart these days and must have figured out that good quality e-commerce stores don't actually have that much content on them.

So how much content do you actually need?

More than your competitors have!

That seems to be the trick.

I've found that in general, small e-commerce sites don't tend to have that much content. Especially if they are selling generic products they've just bought from a wholesaler.

Many sites just use the stock photos the wholesaler provides. In many cases they just use very limited text as well. Maybe they have one paragraph about the product, maybe not even that.

We CAN do better than that!

The more you can write about a product the better.

By all means ask for reviews from your customers as well. However it's quite hard to actually get these, especially if your site is small. And let's be honest, reviewers aren't necessarily going to use keywords you want to rank for anyway.

What I've also found from my limited recent e-commerce experiments is that the end user likes CHOICE. So on your product page make sure you put effort into showing related products. This also increases the number of keywords on a particular page.

In particular, tablet users like lots of photos to scroll through and maybe click on. Amazon and AliExpress use this to good effect on their related products scrollers.

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Kelvin   06 June 2019

Been around since 2009 means you've had so much experience in this space. I'm really considering expanding into promoting products in other niches using paid ads but my limitation is that I don't know how to speak a second language.

I agree with you that low gravity shouldn't be a criterion for selecting products to promote as there are some uncompetitive products with very low gravity. I'll like to add some characteristics of products you shouldn't promote:

1. Clickbank products that have (external) ads on their sales page
2. Products with buy buttons that do not go to the Clickbank order page
3. Products that exaggerate their promises, especially financial promises. Promises like these will lead to high refund rates (most MMO products have refund rates over 20% in fact).
4. Unresponsive vendors. Before starting to promote a product, ALWAYS contact the vendor (ask for a review copy, or ask a question about the product, or just introduce yourself). If you get no reply within 48hours do NOT promote the product.

Recently, I came across a course created by Clickbank's current #1 affiliate that claims to teach people how to drive traffic to Clickbank offers using Facebook Ads. I've seen some good reviews and positive testimonies online about the course. Here's one

What do you think about the course?